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Go4it!’s mission is to promote entrepreneurship among urban youth and young adults through business and investment education, training, and project-based initiatives.  Go4it! accomplishes its mission through an inter-agency collaboration of youth-serving community-based organizations.

Previous Go4it! Events


KGs, MCs & OGs A Virtual Mash Up of Artists, Entertainers, Movers and Shakers!

Real Estate! Ownership & Development: The Prequel

Voice through Visuals: A live workshop presented by professional filmmakers for teens & young adults who want to tell their stories through film.

Registration is free for Collective Impact Community Based Organizations, including Running Rebels, Journey House, Operation Dream, Neighborhood House, Milwaukee Public Schools and One Hundred Black Men of Madison.

This program is supported in part by:

The Boule Foundation

  1. Orient participants to “the economic way of thinking.”

  2. Educate and expose participants to entrepreneurial principles, concepts, resources, and people.

  3. Provide investment education to participants as a prerequisite and complement to entrepreneurship.

  4. Offer training for specific entrepreneurial endeavors.

  5. Initiate and support entrepreneurial enterprises.

  6. Facilitate access to capital, technical assistance, and other resources for Go4it! enterprises.

  7. Create an organized network of urban entrepreneurs.


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